Market Dynamics of Vet Ultrasound Systems Opportunities in Animal Care

Growing Awareness About Animal Care and Health

Organizations such as PETA are raising public awareness about animal cruelty and the importance of animal care. In response, governments, NGOs, and private organizations are taking significant steps to support animal welfare through investments, awareness campaigns, and healthcare initiatives. This increased focus on animal care, including for stray animals, is contributing to market growth. Moreover, the rise in the number of animal shelters providing safe havens for street animals further promotes this market expansion.

Challenges in the Vet Ultrasound System Market

The vet ultrasound system market faces challenges stemming from a shortage of trained professionals. There are fewer veterinary experts available than needed, given the large population of animals. As a result, only financially stable individuals can afford the veterinary services offered.

Regional Insights

North America: Investments Driving Market Growth

North America led the vet ultrasound system market in 2023, significantly impacting animal care efforts. Growing awareness of animal cruelty and a shift toward veganism have fueled market growth in the region, with increased focus on ensuring animal welfare. Various NGOs, as well as public and private organizations, are investing in animal health initiatives.

In the U.S., the Animal and Plant Health Inspection Service (APHIS) is actively involved in animal health improvements. In 2023, the organization allocated $2.3 million to fund 14 National Animal Health Laboratory Network (NAHLN) projects aimed at enhancing early diagnosis of significant animal diseases. Additionally, APHIS conducted over 10,000 Animal Welfare Act (AWA) site inspections, including more than 900 surprise inspections at research facilities.

The table illustrates the significant number of households that own dogs and cats in the U.S., alongside the veterinary expenditures, highlighting the large population of pet owners who are willing to invest in animal care.

In Canada, the government is also taking crucial measures to enhance animal welfare, which is positively impacting the growth of the vet ultrasound system market.

For example, in October 2024, during the Animal Health Canada Forum, Animal Health Canada (AHC) announced a commitment to invest up to CAD 13,343,409 over five years into three projects through the Sustainable Canadian Agricultural Partnership’s Agri Assurance Program. This includes:

• Up to CAD 3,534,174 to transition the Canadian Animal Health Monitoring System to a One Health approach and expand its monitoring networks.
• Up to CAD 5,000,000 to improve emergency management procedures.
• Up to CAD 4,809,235 to review, update, and modify various Codes of Practice.

Asia Pacific: Growing Pet Ownership Fueling Market Expansion

The Asia Pacific region is expected to experience the fastest growth in the vet ultrasound system market during the forecast period. With the largest population globally, this region has a significant number of households that keep pets. The market is also benefiting from the increasing number of veterinary clinics and animal care facilities.

In 2023, China had over 120 million pets. While the number of dogs decreased by 9% from the previous year, they still accounted for 44% of all pets. Conversely, the cat population has been growing at a rate of 6% annually, now representing 70% of total pets, with 34.12 million dog owners and 36.31 million cat owners reported.

India is also playing a key role in expanding the vet ultrasound system market through the development of policies and programs that promote animal welfare. The country boasts a growing number of veterinary clinics and hospitals that utilize ultrasound technology in their practices.

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