AR and VR In Healthcare Market Size, Share and Growth

The global AR (Augmented Reality) and VR (Virtual Reality) in healthcare market was valued at $1.57 billion in 2022 and is projected to reach $13.74 billion by 2032, growing at a compound annual growth rate (CAGR) of 24.81% from 2023 to 2032.

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The power of augmented reality (AR) lies in its ability to blend the virtual and real worlds, allowing a smart device to superimpose data, images, and videos onto the physical environment. By merging new information with what we see, AR creates an enriched experience. Popular applications like the L’Oréal Makeup app, Pokémon Go, and IKEA’s Place app demonstrate AR’s potential to transform everyday activities. On the other hand, virtual reality (VR) immerses users in fully computer-generated environments. VR is widely used for virtual chats, interactive test drives, the North Face’s virtual Yosemite experience, and a broad range of immersive games.

In healthcare, augmented reality has become a game-changer, integrating with advanced technologies like artificial intelligence to enhance both patient care and medical training. AR enables doctors to better plan surgeries and visualize complex medical conditions. It also improves the way medical information is shared with patients and their families, providing clearer explanations of treatments and procedures. This innovative use of AR is transforming the way healthcare professionals approach patient care and education.

Leading Companies Revolutionizing AR and VR in Healthcare

The Augmented Reality (AR) and Virtual Reality (VR) healthcare market is rapidly transforming medical practices, from surgery to therapy and training. A number of innovative companies are at the forefront of this revolution, enhancing patient care and healthcare practices through immersive technologies. Here are some of the top players shaping the future of AR and VR in healthcare:

• CAE Healthcare: A global leader in simulation-based healthcare education, CAE Healthcare provides advanced VR and AR tools to train medical professionals, improving their skills and outcomes in critical scenarios.
• GE Healthcare: Known for its cutting-edge imaging technology, GE Healthcare incorporates AR and VR into diagnostics and patient care, enabling doctors to visualize complex medical data and treatment options more clearly.
• Philips Healthcare: Philips integrates AR and VR into its healthcare solutions to enhance patient monitoring and provide real-time visualization during surgeries, helping physicians make better-informed decisions.
• Microsoft: Through its HoloLens technology, Microsoft is revolutionizing medical training and surgery by offering AR-based solutions that enhance visualizations, collaboration, and patient care in real-time.
• Siemens Healthineers: Siemens is pioneering the use of AR and VR for enhancing diagnostic imaging and providing advanced visualization tools to support healthcare professionals in surgical planning and procedures.
• Intuitive Surgical: A leader in robotic surgery, Intuitive Surgical uses AR and VR technologies to enhance its systems, offering surgeons precise visualization and control during minimally invasive surgeries.
• Psious: Psious specializes in using VR for mental health treatments, offering virtual environments designed to treat anxiety, phobias, and stress through immersive therapy.
• MindMaze: MindMaze blends neuroscience with immersive technology to create VR-based neurorehabilitation tools, enhancing recovery for patients with neurological disorders.
• Virtualis: Focused on revolutionizing medical education, Virtualis offers VR platforms that simulate real-world surgeries, allowing students and professionals to practice and refine their skills in a safe, virtual environment.
• Oxford VR: Oxford VR is harnessing the power of VR to deliver groundbreaking treatments for mental health conditions such as anxiety and psychosis, helping to transform traditional therapeutic methods.
• Augmedics: Augmedics brings augmented reality to the operating room, providing surgeons with 3D visualizations of the patient’s anatomy, improving precision and reducing the risk during complex surgeries.
• Surgical Theater: Surgical Theater uses VR to provide 3D reconstructions of patient anatomy, enabling surgeons to plan and practice surgeries in virtual space before performing them in real life.
• EchoPixel: EchoPixel offers innovative AR tools that help clinicians visualize and interact with 3D medical images, improving diagnosis, surgery planning, and treatment strategies.
• Medivis: Medivis specializes in AR for surgical visualization, offering advanced tools for neurosurgeons and other specialists to perform procedures with enhanced precision and real-time data insights.
• Health Scholars: Health Scholars utilizes VR to deliver immersive training for healthcare professionals, offering simulations that help practitioners hone their skills and improve patient care without the risk of real-world consequences.
• Vicarious Surgical: Vicarious Surgical uses AR and robotic surgery technologies to enhance precision and reduce recovery times, making surgeries less invasive and more efficient.
• Touch Surgery: Touch Surgery is revolutionizing surgical training with its AR-based simulation platform, which allows surgeons to practice operations virtually, perfecting their skills before performing real-life procedures.
• Propio Vision: Propio Vision focuses on AR and VR technologies to enhance surgical training and treatment, enabling medical professionals to visualize complex procedures with greater clarity and ease.
• Immersive Touch: Immersive Touch develops VR-based tools for surgical planning and training, allowing doctors to practice procedures virtually, improving accuracy and outcomes in the operating room.
• OSSO VR: OSSO VR offers VR-based surgical training programs that immerse surgeons in realistic virtual environments, improving their ability to perform complex procedures with confidence.
• SentiAR: SentiAR is pioneering the use of AR in cardiac surgery, providing real-time 3D visualizations of a patient’s heart, enhancing the precision and safety of cardiac procedures.

Discover our detailed Table of Contents (TOC) for the Industry, providing a thorough examination of market segments, material, emerging technologies and key trends. Our TOC offers a structured analysis of market dynamics, emerging innovations, and regional dynamics to guide your strategic decisions in this rapidly evolving healthcare field –  https://www.towardshealthcare.com/table-of-content/augmented-and-virtual-reality-in-healthcare-market

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