Key Drivers of Digital Transformation in Healthcare
Cost efficiency is one of the strongest forces behind healthcare’s digital shift. Before the COVID-19 pandemic, over half of U.S. adults (54%) expressed a willingness to use telehealth services as a way to save money. This trend has only strengthened, with continued investment in telehealth helping to keep costs down for both patients and providers.
Accessibility is equally important. Today’s patients, especially millennials, seek convenience and flexibility in healthcare. Traditional in-person visits can be difficult for nearly a third of this group, who find the process time-consuming. In response, healthcare providers are increasingly expanding virtual care and online health services to meet this demand for on-the-go options.
There’s also a growing emphasis on value-based care (VBC), which focuses on the quality rather than quantity of healthcare services. Insurers are helping lead this shift, encouraging healthcare that prioritizes patient outcomes. Digital tools, such as AI-powered analytics, play a key role here, helping providers deliver care that’s both effective and cost-efficient. Together, these factors are reshaping healthcare, making it more accessible, affordable, and outcome-focused.
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