The global market for personalized retail nutrition and wellness is valued at $3.94 billion in 2024. It is expected to grow to $4.54 billion by 2025 and reach approximately $16.25 billion by 2034. This market is expanding at a compound annual growth rate (CAGR) of 15.22% from 2025 to 2034. The increase in health and wellness awareness among consumers is a key factor driving this growth.

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The personalized retail nutrition and wellness market focuses on creating and selling nutrition and wellness supplements designed to improve health or maintain a healthy lifestyle. As nutrition-related issues become more widespread, there is a growing need for targeted solutions. Tailored nutrition, which adapts to an individual’s specific needs, is gaining popularity as a way to improve health and maintain balance. Research has shown that genetic variations can affect how nutritional supplements work, highlighting the importance of customizing nutrition based on genetic makeup. This trend aligns with the rapidly advancing fields of genomics and nutrigenetics.

In 2025, technological advancements, evolving consumer preferences, and an increasing focus on personal health are expected to drive growth and innovation in this market. Companies are investing more in understanding their customers, developing products that address specific health concerns, and offering solutions that cater to individual lifestyles.

Personalized Retail Nutrition and Wellness Market Trends

• Genetic-Based Nutrition: Advances in genomics and nutrigenetics are enabling more personalized nutrition plans tailored to an individual’s genetic profile. This trend is helping people optimize their health based on their unique genetic makeup.
• Increased Consumer Awareness: As consumers become more health-conscious, there is a growing demand for customized nutrition solutions. People are looking for products that meet their specific health needs, such as weight management, immunity boosting, or managing chronic conditions.
• Technology Integration: Innovations like mobile apps, wearable devices, and AI-driven solutions are playing a significant role in personalizing nutrition and wellness products. These technologies allow consumers to track their health data and receive customized recommendations for supplements and wellness products.
• Focus on Holistic Wellness: Consumers are increasingly seeking wellness solutions that go beyond just nutrition, such as stress management, mental health support, and sleep improvement. Companies are developing more comprehensive product lines that address multiple aspects of well-being.
• Clean and Sustainable Products: There is a growing preference for clean-label products that are natural, organic, and sustainably sourced. Consumers are becoming more mindful of the ingredients and sourcing of the products they use.
• Direct-to-Consumer (DTC) Models: Many companies are adopting direct-to-consumer business models, allowing for more personalized experiences and better customer engagement. This approach helps companies build stronger relationships with consumers and offer tailored products.
• Subscription Services: Subscription-based models are becoming popular in the personalized wellness market, offering customers ongoing access to nutrition and wellness products tailored to their evolving needs.
• Collaboration with Healthcare Providers: Partnerships between nutrition companies and healthcare professionals, such as dietitians and genetic counselors, are increasing. These collaborations ensure that consumers receive expert guidance on personalized nutrition and wellness solutions.

Top Companies in the Personalized Retail Nutrition and Wellness Market

• Nature’s Lab
• Cargill, Incorporated
• Nature’s Bounty
• Bayer AG
• PlateJoy LLC
• Better Therapeutics Inc.
• Viome Life Sciences, Inc.
• Noom, Inc.
• Savor Health
• Nutrigenomix
• DNAfit (Prenetics Global)

Our Table of Content (TOC) covers key healthcare market segments, materials, technologies and trends—helping you navigate market shifts and make informed decisions: https://www.towardshealthcare.com/table-of-content/personalized-retail-nutrition-and-wellness-market-sizing

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